Introducing a strategic guide to innovation and growth
Venture Clienting
How to partner with startups to create value
Venture Clienting: How to Partner With Startups to Create Value offers a methodical guide for organizations aiming to enhance their innovation capabilities through strategic partnerships with startups. Authored by Prof. Dr. Tobias Gutmann, Sebastian Greiss, and Christian Hüttenhein, this book presents a disciplined, step-by-step approach to integrating new technologies and business models via Venture Clienting.
The essence of Venture Clienting
Venture Clienting equips organizations with the means to buy, use and adopt cutting-edge startup technologies and ideas, cultivating an environment of continuous growth and adaptability. This comprehensive guide explores all critical aspects of establishing and managing a venture client unit, from strategic planning and organizational structures to the intricacies of infrastructure and stakeholder management. It includes a detailed examination of the tools, frameworks, and methodologies necessary for success.
Key insights from the book
Strategic Frameworks
Understand the structures necessary for creating effective, efficient, and agile Venture Client units.
Operational Excellence
Learn about the operational frameworks and processes that underpin successful Venture Clienting initiatives.
Case Studies
Analyze substantial case studies such as the Microsoft and OpenAI Moonshot Partnership, BSH Startup Kitchen, and AVL.
Expert contributions
Draw on the extensive experience of the authors, who have led Venture Client units at companies like Bosch and Siemens.
About the Authors
Sebastian Greiss
consults for Deloitte on establishing Venture Client units and founded Centure Client service Station X at Siemens Mobility, providing a practitioner’s perspective on operationalizing innovation.
Christian Hüttenhein
operates as corporate advisor and managing director of Pexus Ventures, an advisory boutique for Corporate Venturing and Venture Clienting. Previously, he co-founded Open Bosch, the Venture Client Unit of the Bosch Group, and initiated the Corporate Venture Client Community.
Enhance your innovation strategy!
Is your organization prepared to harness strategic partnerships for innovation and market leadership? „Venture Clienting: How to Partner With Startups to Create Value“ offers the insights and methodologies necessary to leverage these opportunities effectively.
Secure your copy today and start advancing your corporate strategy. Purchase Now to Advance Your Strategic Innovation.